SendGrid Overview

SendGrid is a leading email delivery and marketing platform that handles large volumes of emails while maintaining high deliverability rates. Its intuitive message editor simplifies the creation of compelling emails. The platform ensures compliance with anti-spam legislation, helping businesses communicate effectively within regulations. When integrated with Maximizer's CRM capabilities, this comprehensive toolset enables businesses to run marketing campaigns, nurture leads and enhance sales communications.

Highlights

• Add Maximizer contacts and leads to SendGrid email campaigns: Use Maximizer's advanced search functions to segment entries for campaigns. Email automations trigger automatically when new entries are added in the SendGrid contact list, ensuring timely communication.
• Log email engagement in Maximizer entries: The integration records email engagement metrics directly in the Maximizer Timeline. Track email opens, click-through rates, and customer interactions to gain insights into campaign effectiveness. This data helps inform decisions and personalize follow-up strategies.
• View SendGrid campaign performance in Maximizer: The new Campaigns module shows an overview of SendGrid campaigns, including emails sent, delivered, uniquely opened, unsubscribed, and bounced. Access SendGrid directly to view detailed campaign information.

Prerequisites

• Maximizer Cloud Account - Sales Leader Edition or Financial Services Edition.
• SendGrid Account.