FA Intelligence- Financial Advisor Edition

Leverage FA Intelligence to Identify Growth Opportunities and Generate Reports  

FA Intelligence revolutionizes the way financial professionals manage their business by providing four new dynamic dashboards, meticulously designed to offer actionable insights and efficiency. These dashboards, meticulously crafted to meet the unique needs of financial advisors, empower users with out-of-the-box analytics, and enable them to make informed decisions effectively.

With FA Intelligence, Maximizer CRM users gain access to comprehensive analytics and dashboards right at their fingertips, streamlining their workflow and enhancing their ability to drive success in the competitive world of wealth management. Here are the four dashboards:

• Activity Report: Gain insights into advisor productivity and client engagement to optimize time management and improve service quality.
• Account Management: Effectively manage your book of business and improve decision-making with a holistic view of client accounts, managed assets and financial positions.
• Contact Management: Effectively manage client relationships and communication by accessing comprehensive contact information and interaction history.
• Upcoming Reviews: Stay organized and prepared for client meetings by accessing a centralized overview of upcoming birthdays, KYC reviews, renewals, and expiries.

Get Insight into Advisor Productivity with Activity Report

Sample Dashboard:

Dashboard with widget identification: 

Filters Requirements

1. People Picker (Only Owners)
2. Owner
3. Date
4. Interaction Types
5. Interaction Categories

Widgets Requirements

Widget #1 – Total Activity Targets

• Widget Title: Total Activity Targets       
• Header should be “blank”, to keep consistency with the existing indicators.
• Add to the “widget details”: Track and visualize the sum of the set targets for all activities, to ensure alignment and focus on achieving desired outcomes.
• It should display the sum of all “Target Interactions”.

Widget #2 – Total Activities

• Widget Title: Total Activities
• Header should be “blank”, to keep consistency with the existing indicators.
• Add to the “widget details”: Get an overview of the total number of completed activities, providing a clear snapshot of the sales reps’ productivity and engagement with prospects and customers.
• It should display the sum of all “Interactions”.

Widget #3 – Remaining Target

• Widget Title: Remaining Target
• Header should be “blank”, to keep consistency with the existing indicators.
• Add to the “widget details”: This indicator represents the remaining gap or amount needed to achieve the target, serving as a motivational tool and highlighting the work required to meet the goal.
• It should display the value of the (Sum of Activity Targets – Sum of Interactions [only include interactions that have targets created]) of the owner.

Example:

• John and Michael have Interactions Targets in the current year.
• John and Michael also have existing Interactions in the current year.
• If we use the table below as an example

• We can say that the Remaining Target of John for this year, considering 5 months, will be:
• Sum of Target count – Sum Interaction Count = Remaining Target
• (25 – 13) = 12
• Remaining Target for John = 12
• If the remaining targets are lower than 0, we should not display negative numbers. We should display "remaining targets" = 0.

Widget #4 – Target Attainment

• Widget title: Target Attainment
• Header should be “blank”, to keep consistency with the existing indicators.
• Add to the “widget details”: Measure the extent to which the activity targets have been achieved, providing insights into the sales rep’s performance and their ability to meet or exceed the set objectives.
• This indicator will calculate the percentage of target attainment of an owner. In this case we need to consider the widgets “Total Activity Targets” and “Total Activities”.
• Filters the total amount for both Targets and Interactions.
• Matches the respective interaction type when doing "Target Attainment".
• Limits the "Remaining Targets" lowest value to zero.
• Example:
  • If we follow the example of John above, assuming that “This Year” is chosen in the date filter.
  • If Activity Target = 25, that means it is 100%
  • How much does the “Sum of John’s Activities = 13” represents in %
  • (13 * 100 / 25) = 52%
  • Target Attainment = 52%

Widget #5 - Activities vs Targets

In the image above, the target is defined by the red line and the activities in purple for a specific Leader. The user set targets for the 6 default system interactions: appointment, chat, email, phone call, SMS, and task - 1 for each month, meaning 12 per year.

Then we can see that the user has only made phone calls, SMS, and tasks. The other activities that the users have not created are not showing and are represented as 0.

Details:

• Widget Title: Activities vs. Targets
• Add to the “widget details”: The chart facilitates goal alignment and transparency within the team. It visually represents the collective effort of all sales reps towards achieving the set targets. It also helps managers and reps to track the progress of the team towards their activity targets over time.
• Details:
  • Create a Column Chart
  • Categories: Add the Interaction_Type from the BI_Target_Activity
• Values:
  1. Sum of the Activity_Count
  • Name the label as “Number of Activities”
  • Configure it as a “Column”
  • Display missing values as 0 (zero)

2. COUNTUNIQUE of the Milestone_Number
   • Name the label as “Activities Target”
   • Configure it as a “Line”
   • Display missing values as 0 (zero)

    

Widget #6   Activity Summary - Total Activities Over Time

Currently the widgets we provide to the users are only focused on the default interactions available for the users, but we are missing to show the newly created interaction types. Users can also create targets with these newly created interaction types. It is important to show users all the activities target they have created.

For that we are going to present the “Activity Summary - Total Activities Over Time”, a bar chart that shows the sum of all interactions.

Users can easily track and monitor the overall activity levels of each sales rep over time. The widget provides a visual representation of the total activities completed by each sales rep, allowing users to evaluate their performance and identify trends or patterns.

Details:

• Widget title: Activity Summary - Total Activities Over Time
• Add to the “widget details”: Users can easily track and monitor the overall activities of each sales rep over time. The widget provides a visual representation of the total activities completed by each sales rep, allowing users to evaluate their performance and identify trends or patterns.
• Use a “Bar Chart” to create the widget using the BI_Timeline data.
• Categories: Activity_Type
• Values: SUM of all Interactions
• Enable the option of “Slie/Filter” in the widget configuration.

Widget #7 - Activity Distribution Radar

The Polar Widget offers a clear and concise visualization of the sales reps' activities in a graphical format. Users can quickly assess the distribution and balance of various activities performed by each sales rep, such as calls, emails, meetings, tasks, etc. and enable managers to identify top performers and those who may require coaching or support.

Details:

• Widget title: Activity Distribution Radar
• Add to the “widget details”: The widget helps sales managers and reps prioritize their activities effectively. By visualizing the distribution of activities, users can identify patterns and trends, allocate resources accordingly, and ensure that efforts are directed towards the most impactful activities that drive sales results.
• Use a “Polar Chart” to create the widget.
• Categories: Use the Activity_Type from the BI_Timeline
• Values: Sum of all the Activities
• Break by: Owner_Name

Widget #8 - Leader Board

• Ensure that the “Owner” is configured to render in “Ascending” order.

Get an Overview of Your Book of Business with Account Management

The Account Management dashboard helps Financial Advisors keep track of their client's assets under management (AUM) and get actionable insights from their accounts.

This dashboard will have 11 widgets to help them track and monitor the most important KPIs:

Oversee Client Relationships with Contact Management

The Contact Management dashboard provides Financial Advisors with a comprehensive overview of their client base and relationships, empowering them to efficiently manage interactions and deliver personalized services. Through a combination of key metrics and visualizations, advisors can track the number of companies/households and individual contacts, monitor new additions to their database, analyze segmentation trends, and assess the distribution of clients across different account managers and record types.

Value to Financial Advisors: This dashboard streamlines the contact management process for Financial Advisors, allowing them to:

• Gain Insights: Obtain a clear understanding of their client base size, growth trends, and composition, enabling better decision-making and resource allocation.
• Enhance Engagement: Identify new opportunities to engage with clients by tracking new company/household creations and individual contacts, ensuring timely follow-ups and relationship-building activities.
• Segmentation Analysis: Evaluate client segmentation patterns to tailor communication and service offerings based on specific client needs and preferences.
• Optimize Resource Allocation: Assess the distribution of clients across different account managers and record types to optimize resource allocation, identify areas for improvement, and ensure equitable workload distribution.
• Improve Client Service: Leverage insights from the dashboard to deliver personalized and targeted client interactions, ultimately enhancing client satisfaction and loyalty.

Get Prepared for Client Meetings with Upcoming Reviews

This dashboard will help Financial Advisors to be aware of the most important upcoming events, like:

• Upcoming Birthdays: Display and track client birthdays within various date ranges for personalized interactions and relationship management.
• KYC Reviews: Focus on tracking upcoming KYC reviews within specific date ranges to ensure regulatory compliance and client-centric service.
• Renewals and Expiries: Highlight upcoming renewals and expiries of various financial products for proactive management and client servicing.

All the widgets included in the dashboard are based on user-defined fields. Here are the fields used for reference:

The dashboard includes 11 widgets that are split into 2 main modules:

1. Contact List
2. Accounts

Filters:

1. People Picker: Show Account Managers
   1. The labels all should say Account Managers
2. Account Manager: Show in this list Account Managers and Owners
3. Date: Default to “This Year”

Widgets:

This list includes the details of each one of the widgets included in the dashboard: