This procedure uses merge fields in an email message template to send unique Web-to-Lead Forms links to each Address Book entry in an automated campaign. Before completing this procedure; you should familiarize yourself with the use of merge fields in email messages in automated campaigns.
- In the Campaigns page; select the Message Library icon from the toolbar.
- Click New.
The Campaign Message Editor dialog box opens.
- From the Format drop-down list; select HTML.
- Enter your email message.
- Place the cursor in the location where you want to insert a link to your Web-to-Lead Form and click the Hyperlink Manager button.
- Fill in the information for the hyperlink; and click OK.
- In the URL field; enter the full URL where your Web-to-Lead Form is hosted and add the [WebFormID] merge field to the end.
Your URL might look something like this:
WebFormAddress[WebFormID]; where WebFormAddress is the full URL of your Web-to-Lead Form.
For example; your URL might look something like:
http://www.mycompany.com/webtoleadform.html[WebFormID] where “http://www.mycompany.com/webtoleadform.html” is the URL of the Web-to-Lead Form.
- When the email is sent; the [WebFormID] merge field generates unique identifiers for each Address Book entry which are passed to the Web-to-Lead Form as URL parameters.
- In the Link Text field; enter the text you want the link to appear as to the recipient. If you leave this field blank; the full URL will appear as the link in your message.
- If you want to display a tooltip when the recipient hovers over the link; enter it in the Tooltip field..
- Click OK then Save.
The Add Campaign Message dialog box opens.
- Enter the properties of the campaign message; and click OK.
The email campaign message is added to the Campaign Message Library and can be used in a campaign activity to send a link to the Web-to-Lead Form to your Address Book entries.
When the email template is added to a campaign activity and sent to subscribed Address Book entries; the [WebFormID] merge field is merged to create a unique link to the Web-to-Lead Form for each of the email recipients. When a recipient clicks on the link; they are directed to the form which will update their Address Book entry.