Campaign Manager Walkthrough

This knowlege base article covers multiple topics relating to Automated (Email) Campaigns. To enhance readability, certain sections has been placed into a separate knowledge base article and referenced here.

How to Create a New Automated Campaign

To create a new automated campaign template, click here:

Create New Automated Campaign Template

​The Message Body File

In the Message Body section, click More >> and select Select Existing Message.

You can choose whether to create a Plain Text or HTML file and enter a name for the message.

See Also:

• Create an Automated Campaign Template
• Add an Activity to an Automated Campaign
• Campaign Message Editor

The following section is brought to you by Collier Pickard, an official Maximizer Business Partner, based in the UK.

So, for those of you who aren’t HTML wizards but do want to create beautiful content and send it using maximizer's campaign manager; welcome to Bee Pro. Once you have generated your content in Bee Pro then this video has all you need to know to personalize the content with Maximizer data; and import the HTML into Maximizer:   You can insert smart links into your HTML; including merge tags and tracked links. These include the standard email tracking links; unsubscribe links and click tracking links.   ​Inserting Special links and Merge tags In BeePro go to settings and merge tags. Click the add merge tag button and then fill out this simple form.   The merge tag is the name of the basic field; or user-defined Field; from Maximizer enclosed within square brackets. With Special Links, it is a similar set up. Here is a list of Maximizer special links in square brackets so you can just copy and paste them into you message.    Maximizer HTML Codes Email Open Tracking Code: [Campaign Opened Email Tracking URL] Link Click Tracking Codes: [Campaign Redirect URL] [Campaign Redirect URL1] [Campaign Redirect URL2] [Campaign Redirect URL3] [Campaign Redirect URL4] Use the following links to manage your email subscriptions: [Unsubscribe single email type URL] [Unsubscribe all emails URL] [Manage your email preference]   Using merge fields or special links Create a text box. From the menu bar select either Special links or Merge tags. For the Email Open Tracking Code; all you need to do is add an HTML content block to the bottom of the email and paste the code into there.   When we send this email from Maximizer; it will personalize the content with data that relates to the person you’re writing to.   Inserting special links is just the same and it’s easy to select one or more of these links. Another handy hint is if you want to change the words displayed just click on the link builder and then go right ahead and change the text to display.

​How to Send an Automated Campaign

To create a new automated campaign using a template, click here:

Add an Automated Campaign

​Analyzing the Results of a Campaign

For more information, please refer to the following knowledge base articles:

• View Campaign Statistics
• List of Automated Campaign Statistics

Retrieve Address Book Entries By Activity

To complete this procedure, you must have Read permission for campaigns and Read Access to the campaign subscribers. As well, the appropriate merge fields must be included in the campaign email messages.

To check your subscribers on a per-activity basis, use this procedure:

1. In your Campaign module, highlight your campaign.
2. Select Actions > Retrieve Address Book Entries by Activity.
   - or -
   Right-click the campaign and select Retrieve Address Book Entries by Activity.
   
   

Highlight the activity you wish to check for subscribers:

• All Subscribers: The entire list of subscribers who were sent the highlighted activity.
• Unsuccessful entries: subscribers/entries that have either not opened the campaign email message or never received the email message.
• Opened email entries: entries that opened the email message.
• Clicked-through entries: entries/subscribers who have visited the selected landing page.
• Unsubscribed entries: entries who have clicked the Unsubscribe link in your campaign email message.

In Clicked-through entries, you can pick the Landing Page (tracked link) you want to retrieve the click-throughs for or select Custom to select more than one Landing Page.